Security, Storage, Telecommunications, Semiconductor and Technology marketing professional with extensive web and digital experience in a number of senior director, senior manager roles and track record of increasing website engagement and conversions. Experienced CRO, SEO, SEM marketer improving lead generation through data driven actions.
Rates and availability upon request.
Core Competencies:
- Web Marketing, Corporate Website, Channel Partner Extranet, Customer Support Portal
- Project Management (Waterfall, Agile/Scrum)
- Web Content Management Systems (CMS/WCM)
- SEO, SEM and Web Analytics (Google Analytics, Adwords, WMT, Moz, Keyword/Page Ranking, KPIs, KWPs, Omniture (WebSideStory,HBX)
- Web-to-Lead integration (Salesforce.com)
- Web Infrastructure Management
- Data Modeling, Information Architecture and Taxonomy
- Documentation, Marketing Requirements, Programming Requirements, Wireframes
- Solutions Architect with in-depth experience in Web, CRM and ERP
Visit my LinkedIn profile to learn more about my background and skills.
Search engine optimization, commonly referred to as SEO, is the regular reviews and updates of your keyword strategy and webpage properties to ensure that your website pages rank high on the “organic” search engine results page (SERP).
Web marketing analytics is the collection, measurement, analysis and reporting of your website’s key performance indicators, also referred to as KPIs.
Search engine marketing, commonly referred to as SEM or PPC (Pay Per Click), is a marketing strategy used to increase website traffic by purchasing search engine advertising.
Web design encompasses a set of unique and specific steps required to design a website that will attract, engage and acquire customers. Some of these steps include: information architecture, taxonomy, user interface design, user experience design.
Web Content Management Systems, also referred to as Content Management Systems, are applications that offer website administration, authoring and collaboration to users that have little or no experience with web programming languages like HTML, CSS, JavaScript.
Social media marketing refers to the strategy, planning and execution of gaining additional website traffic or promoting brand awareness through social media sites.
Marketing Automation applications help marketing and sales departments by effectively managing contact databases, email campaigns, landing pages, and lead generation.
