What is Marketing Automation?
Marketing Automation applications such as Pardot, ExactTarget, Eloqua, Marketo, ConstantContact help marketing and sales departments by effectively managing contact databases, email campaigns, landing pages, and lead generation.
Why is Marketing AutomationĀ valuable to my business?
By managing and segmenting your contact database, you can effectively target your promotion and awareness campaigns and generate more qualified leads using an automated scheduling system and coordinated with future product announcements and new product launches.
How can CTA Web Marketing help me with Marketing Automation?
We can review your existing marketing automation strategy and plan and help make suggestions regarding segmentation and targeting and future email campaigns.
We can also assist with creating the campaign landing pages for your email campaigns.
Most marketing automation email editors have a rich-text editor, so we are also available to help with creating the email HTML content.