What is Search Engine Optimization (SEO)?
Search engine optimization, commonly referred to as SEO, is the regular reviews and updates of your keyword strategy and webpage properties to ensure that your website pages rank high on the “organic” search engine results page (SERP).
Why is Search Engine Optimization (SEO) valuable to my business?
Search engine optimization provides the following business value:
- your webpages will rank higher on the search engine results page
- users will see your website pages (links) sooner and click on them
- generate more traffic to your website
- increase in lead generation
How can CTA Web Marketing help me with Search Engine Optimization (SEO)?
We start with reviewing and documenting your top keyword/keyword phrases (KWPs), top performing webpages, under performing webpages and what your search engine optimization goals and expectations are.
Next, we create a search engine optimization strategy and plan that will improve your webpage SEO properties and help them rank higher in search. Once the strategy and plan are approved by you, we make the recommended changes to the webpage properties and then submit a request to the Google search engine to re-index those webpages. It can take Google anywhere from 2 days to 2 weeks to re-index your webpages (and in some cases a little longer).
Finally, we schedule a search engine optimization followup meeting with you to go over the results of the webpages that were updated, measure those results against the SEO strategy and plan we created, and then start the SEO improvement cycle over again.
