What is Search Engine Marketing (SEM)?
Search engine marketing, commonly referred to as SEM or PPC (Pay Per Click), is a marketing strategy used to increase website traffic by purchasing search engine advertising.
Why is Search Engine Marketing (SEM) valuable to my business?
Search engine marketing provides the following business value:
- you choose who sees your add
- you set a bid for what you are willing to pay for a click
- your ad is only displayed when someone meets your targeting criteria
- the searcher is delivered to your website
How can CTA Web Marketing help me with Search Engine Marketing (SEM)?
We start with understanding the connection between strategically placing keywords in your ad groups, and using match types to connect those ads with user search queries.
We work with you on creating your ad copy. At the heart of every PPC campaign is the ad itself. With the sure volume of competing PPC ads and organic search results, your ad copy is what determines whether potential customers click on your ad… or go elsewhere with their business.
We work with you to make critical business decisions on campaign network, location targeting, bid options, language settings, and ad rotation, all important considerations that can impact the effectiveness of your campaign tremendously.
We work with you on understanding bidding formulas, goals, and conversion data. Bid too much and you’ll overextend yourself and wipe out your profits; bid too little and you could miss out on a great deal of qualified traffic.
Finally, we work with you to create your account strategy and launch and monitor your SEM/PPC accounts.
