What is Social Media Marketing (SMM)?
Social media marketing refers to the strategy, planning and execution of gaining additional website traffic or promoting brand awareness through social media sites.
Social media marketing campaigns creates content on social media sites that engages users and encourages them to share it across their social networks. This content that is shared can include events, products, services, brand or company, press releases, announcements, promotions.
Why is Social Media Marketing (SMM) valuable to my business?
Social media marketing provides the following business value:
- shared content (message) spreads from user to user and appears more trustworthy
- generates additional website traffic and brand awareness
- many touch points and exposure points on social media channels
- delivers additional link volume
- delivers additional conversions (registrations, leads, sales)
How can CTA Web Marketing help me with Social Media Marketing (SMM)?
We start with reviewing your current social media marketing strategy and identifying areas for improvement. Then we create a plan that identifies new goals, micro goals and the tactics we will use to support them.
Next, we launch the social media marketing plan using the new plan and tactics we’ve created.
Finally, we measure the results, analyze the data, determine the value of the social media strategies, reevaluate our goals, and craft new campaigns.
