What is Web Analytics?
Web analytics is the collection, measurement, analysis and reporting of your website’s key performance indicators, also referred to as KPIs.
Why is Web Analytics valuable to my business?
Web analytics provides the following business value:
- better understanding of visitors and visitor behavior on your website
- identify top performing web pages and downloads as well as under performing web pages and downloads
- track website activity from product launches, promotional and awareness campaigns
- track traffic for specific funnels and goals, lead generation
- provide custom reporting and dashboards for your key performance indicators
How can CTA Web Marketing help me with Web Analytics?
We start with reviewing your current key performance indicators, analytics strategy and plan, analytics reporting while concurrently identifying specific areas for improvement.
Next, we create an updated analytics strategy and plan that will identify specific measurable deliverables (new KPIs, dashboards, custom reports). Once this updated analytics strategy and plan is approved by you, we can then make changes to your web analytics platform to produce the desired results.
Finally, we schedule a web analytics followup meeting with you to review the web analytics deliverables and measure these against the updated web analytics strategy and plan. After discussing results, we start the Web Analytics review and change cycle again.
